{"id":882,"date":"2026-04-15T09:54:45","date_gmt":"2026-04-14T21:54:45","guid":{"rendered":"https:\/\/www.interflora.co.nz\/blog\/?p=882"},"modified":"2026-04-15T09:54:45","modified_gmt":"2026-04-14T21:54:45","slug":"this-ones-for-mum-behind-the-campaign","status":"publish","type":"post","link":"https:\/\/www.interflora.co.nz\/blog\/this-ones-for-mum-behind-the-campaign\/","title":{"rendered":"This One\u2019s for Mum: Behind the Campaign"},"content":{"rendered":"\n
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Mother\u2019s Day is a moment to pause and celebrate the women who mean the most. This year, our campaign This One\u2019s for Mum<\/strong> was created to capture just that, the quiet, meaningful moments that define her and everything she gives.<\/p>\n\n\n\n

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Bringing It to Life<\/h5>\n\n\n\n

To bring this campaign to life, we brought mums and their beautiful little ones together to capture something real, joyful and full of heart. The result is a playful and heartfelt collection of imagery that celebrates all that she is, her warmth, her strength, her softness and the everyday magic of motherhood.<\/p>\n\n\n\n

From laughter and movement to quieter, more intimate moments, each scene was designed to feel natural, familiar and deeply human.<\/p>\n\n\n\n

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A Collection Designed to Make Her Day<\/h5>\n\n\n\n

Our Mother\u2019s Day collection brings together a curated range of bouquets, each handcrafted by local Interflora florists using fresh, seasonal flowers.<\/p>\n\n\n\n

From soft pastels to more expressive, bold arrangements, every bouquet is designed to help you say something meaningful, whether it\u2019s thank you, I love you, or simply thinking of you.<\/p>\n\n\n\n

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The Details That Matter<\/h5>\n\n\n\n

This campaign was all about the details. The way flowers sit in the home. The way light moves through a space. The feeling of a quiet moment, just for her.<\/p>\n\n\n\n

We wanted to create imagery that felt real and lived-in. Something you could see yourself in. A moment that feels familiar, yet special.<\/p>\n\n\n\n

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Made to Mean More<\/h5>\n\n\n\n

At the heart of it, this campaign is about connection. The gesture of sending flowers, the emotion behind it, and the moment it creates when they arrive.<\/p>\n\n\n\n

Because Mother\u2019s Day isn\u2019t just about the gift. It\u2019s about how it makes her feel.<\/p>\n\n\n\n

This one\u2019s for Mum.<\/strong><\/p>\n\n\n\n

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Ready to Make Her Day?<\/h5>\n\n\n\n

Explore our Mother\u2019s Day collection and find something that says it beautifully. With handcrafted bouquets and delivery nationwide, we\u2019re here to help you get it just right.<\/p>\n\n\n\n

Shop Mother\u2019s Day Flowers<\/a><\/strong><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Mother\u2019s Day is a moment to pause and celebrate the women who mean the most. This year, our campaign This One\u2019s for Mum was created to capture just that, the quiet, meaningful moments that define her and everything she gives. Bringing It to Life To bring this campaign to life, we brought mums and their […]<\/p>\n","protected":false},"author":1,"featured_media":883,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"yoast_head":"\nThis One\u2019s for Mum: Behind the Campaign - FlowerTalk<\/title>\n<meta name=\"description\" content=\"Explore the Interflora Mother\u2019s Day campaign and discover beautifully styled bouquets designed to make her day. 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