There’s something about the arrival of spring that makes everything feel a little lighter.
The days begin to stretch out, the first flowers appear and suddenly there’s colour where winter had left things bare. Our latest campaign celebrates that shift and all the small moments that make spring feel so good.
Shot amongst the first blooms of the season, our Spring campaign captures flowers out in the world. Carried through the city, tucked into a picnic basket and gathered amongst the daffodils. It’s relaxed, colourful and a reminder that flowers don’t need to be saved for the biggest occasions.
Spring Captured
This year’s campaign was brought to life by the talented team behind Mi Content Studio, with photography and creative direction by Kelsey, alongside floral styling by Emma from Emily Rachel Weddings.
Captured around some of Christchurch’s favourite spring spots, the campaign follows the season as it begins to come to life. From daffodils blooming throughout Hagley Park to the central city fountains and a stop at local favourite Gigi’s Matcha Cart, the shoot celebrates the simple rituals and everyday moments that feel even better when spring arrives.
Discover the Spring Collection
Flowers for the big moments and the little ones
A birthday. A thank you. A congratulations. An I miss you. Or simply something beautiful to brighten an ordinary day.
Some of the best reasons to send flowers are the ones that don’t need much of a reason at all.
That feeling inspired our Spring campaign. Flowers carried home after coffee. Flowers brought along to see a friend. Flowers sitting beside you on a picnic. Little gestures that can turn an everyday moment into something more meaningful.
Made to mean more
For more than 70 years, Interflora has helped New Zealanders say the things that sometimes words can’t.
Today, our network of local florists continues that tradition, handcrafting and personally delivering flowers across New Zealand and around the world.
So whether you’re celebrating something big or simply thinking of someone, make their day with flowers this spring.
Explore more on our website here.
